There’s nothing more compelling than a leave-behind PowerPoint presentation, right? Well, sometimes, not so much. Premier engaged Ridge Road to develop a brochure that could be both a presentation and an on-demand, printed, leave-behind for its Asia-Pacific sales unit. And quickly! Together with Premier, we formulated a creative brief that described the deliverable as a piece that could be easily browsed and overtly visual—full of engaging factoids and compelling imagery. The short-run 24-page brochure files were placed on Dropbox and printed in Seoul, Korea, right in time for the big conference.
